Pack Like a Pro: Why We Never Visit the Greek Islands Without This Linen Brand
Swap your heavy cottons for 120% Lino, and grab an exclusive gift with purchase just in time for Father’s Day.
The first thing you need to do when you touch down in Mykonos or Symi or almost any Greek island is ditch the cotton or (egads!) synthetic fabric for light, breathable linen — the ideal fabric for bright island heat and sun.
While it’s generally possible to buy linen clothes on the go, it’s always better, not to mention time-saving, to come prepared. That’s why we never leave home in summer without packing at least a couple of our favorite items from 120% Lino, the Bologna, Italy based fashion label specializing in, you guessed it, linen. All linen, only linen.
Why linen? Because, as they say at 120% Lino, linen “lets the rain alone water it and the chaos draw the map of its folds. Linen is the fabric of dreamers because it belongs to a different time: impalpable but eternal, which returns like summer.” Linen is one fabric that never goes out of style.
And it’s not just monochromatic. 120% Lino has a range of linen clothes in both solids and bold, colorful patterns, so you can spruce up your summer wardrobe as you see fit. We first discovered 120% Lino in Paris and have been in love with it ever since.
The label is doing Father’s Day the Italian way: visit them this Saturday, June 20 and you’ll even receive a gift with purchase!
In the meantime, check out the Greek and Italian island-fabulous, movie-star adjacent (Robert Downey Jr’s a fan) merch here.
